Wine labels show the image and positioning of a winery. In a way, they try to transmit at a glance what it offers, the value proposition of its brand, its differentiation, in short. When we started the project of renewing our image, we were clear about what we wanted to show on all our wine labels: the link with the Wine Culture had to be evident.
Vivanco is Sharing Wine Culture, and that is what we want to transmit in every step we take. From a project at the Foundation to a lunch in our Restaurant, everything is Wine Culture; the use of minority indigenous Rioja varieties, an exclusive bottle patented by us and inspired by an 18th century original belonging to the collections of our Museum... Everything was and is Wine Culture. But something is missing. Our old labels did not convey that. Only our limited production wine range Colección Vivanco achieved this purpose. That is why we have changed them. We would like to share with all of you the reasons for our progress.
Today we present the labels where this change is most clearly visible: those of our young wines, Vivanco Viura-Malvasía-Tempranillo blanco and the rosé Vivanco Tempranillo-Garnacha; and those of our aged wines, Vivanco Crianza and Vivanco Reserva.
On the labels of our white wine and rosé wine we have included an artistic line that comes from the earth and the textures of the wine, through shapes that are inspired by pieces from our Museum. In the following video we show you the manufacturing process of our white wine labels.
On the labels of the wine Vivanco Crianza we incorporate a work by Joan Miró, "Le Troubador". Miró was a wine lover and reflected this admiration in many of his works. In Le Troubadour, a painting exhibited at the Museum Vivanco of Wine Culture, the relationship with Wine Culture and the concept of sharing it is total (corkscrew). The freshness of the line, the dynamism, and the colours used correspond to our Vivanco Crianza . A versatile, modern wine, with fresh, ripe red fruit that identifies with this work by the Barcelona painter.
On the label of the wine Vivanco Reserva, we have illustrated this wine with a work by Juan Gris, "Naturaleza Muerta". Born in Madrid, one of the most renowned icons of the cubist movement, he sought in geometric and colourful expression the way to contextualise everything he approached. Linked to wine in many of his works, in this painting, belonging to the Foundation Vivanco, the careful, serious and elegant technique is associated with our wine Vivanco Reserva. A complex red wine full of nuances.
Take home the new bottles and let us know what you think.