At Vivanco we believe that wine is culture. We believe that wine is a civilising element that has served as a pillar for the development of customs and traditions throughout a journey that has lasted more than 8,000 years. It has also served as a source of inspiration for the different types of art that have been cultivated throughout this time. But beyond this leading role of wine in many aspects of the History and Culture of human beings with capital letters, it is also a source of inspiration for the different types of art that have been cultivated during all this time. We believe in wine as a small centre of gravity around which billions of small individual stories revolve.. We like to think of wine as a common place that is visited again and again throughout the personal journey of each one of us. And in order to give visibility to this more intimate dimension of the relationships that people establish with wine, in 2018 we created Humans Of Wine.
Through Humans Of Winewe want to share what wine represents for many people: for those who come to visit us at the Museum of Wine Culture and at the Wineryfor the workers who make the whole project Vivanco possible, for artists, artisans, writers, cooks... And for anyone who wants to share with us and with the rest of the world their story and their relationship with wine.
Humans Of Wine is a programme of short interviews in which we try to capture and transmit the essence of these personal stories. Accompanied by a portrait of their protagonists, with each publication we try to put a face and a voice to some of these stories, making them known through our social networks, mainly on Facebook e Instagram.
Through Humans Of Wine we learned, for example, the story of Ian and Richard, two visitors who came from London in 2018 to get to know La Rioja and the Museum Vivanco of Wine Culture. They did so motivated by the references to Vivanco they found reading wine writers and journalists such as Hugh Johnson. Also because they were particularly interested in visiting our restaurant and in getting to know and tasting our wines. The wine Collection Vivanco Graciano Plots and Collection Vivanco Maturana Tinta Plots were two of their favourite wines among all those they tasted during their first trip to the north of Spain. A first approach to the wines of La Rioja and Vivanco that exceeded all their expectations.
José, a technician at Bodegas Vivanco, has been another of the protagonists of the project. Humans Of Wine during this second year of the project. José told us how he came in 2013 to Vivanco as a visitor, to later become part of the winery's staff from the 2018 harvest. His experience working in a winery for 5 years in his native Chile was very useful for him to get the job. An experience that also allows him to draw similarities between the way of living the Wine Culture there in Chile and the way we live it here in La Rioja. José also talked to us about how exciting it is to be able to get to know first-hand the whole process of winemaking. the process of transforming grapes into wineThe process, the most fundamental part of which is concentrated in his favourite place at Vivanco: the inside of the wooden vats.
Pablo and Violeta, siblings, represent another of the many profiles of the friends who come to visit us in La Rioja. They came with Cecilia and Miriam, Violeta's daughters, and with some aunts and uncles of theirs who live in Israel. Vivanco has been a great experience for them. a destination for a family reunion with wine as an excuse. What most struck them during their visit was the extent and depth of the different collections in the museum: works of art, archaeological artefacts, archaeological pieces, and the many different types of objects in the museum. Museum Vivanco of Wine CultureWhere did all this come from, they asked themselves, "Where did all this come from?
Stories like Ian and Richard's, like José's or Pablo and Violeta's are the raison d'être of Humans Of Wine. Personal stories that tell us about the different ways in which people live the Wine Culture in their daily lives. Memories, experiences and anecdotes in which all of them are can feel reflected in and that make wine so special.
If you want to know more stories like these or discover the relationship between the daily work of a baker, a cabinetmaker or a tavern keeper and the world of wine, keep an eye on our social networks. Humans Of Wine on our social networks.