{"id":3225,"date":"2025-12-11T16:02:31","date_gmt":"2025-12-11T16:02:31","guid":{"rendered":"https:\/\/demo01.vivancoculturadevino.es\/?page_id=3225"},"modified":"2026-03-09T16:38:33","modified_gmt":"2026-03-09T16:38:33","slug":"exposicion-permanente","status":"publish","type":"page","link":"https:\/\/vivancoculturadevino.es\/en\/foundation\/vivanco-museum\/exposicion-permanente\/","title":{"rendered":"Exposici\u00f3n permanente"},"content":{"rendered":"
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PERMANENT EXHIBITION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Inaugurated in 2004 by H.R.M. King Juan Carlos I, the Vivanco Museum of the Culture of Wine is the main exponent of the the work of Vivanco Foundation. It is a large, modern, functional space which houses the collections that the family has acquired over many years: As an outreach centre, the Museum is an enterprising and ambitious initiative, which has become an international reference on wine, its history, winemaking techniques, wine research and all the cultural and artistic manifestations that revolve around it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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HALL 1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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BEING BORN, GROWING, MATURING<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Through this room, we will discover the cultural significance of wine from its origins more than 8,000 years ago.<\/p>

In this large room, divided into small modules, you will discover the origins of wine, the types of soil most characteristic of each region of the world for vine growing, the origin and development of Rioja, what phylloxera is, how work in the vineyard is carried out, etc. A wide ethnographic and technological collection related to the vine and wine that is sure to surprise you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The Origin of Wine<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The origin of wine is closely linked to the process of human settlement. From its beginnings, wine has been associated with religious celebrations and with the gods of intoxication, joy, music, etc.<\/p>

In the Middle Ages, wine became closely associated with Christianity due to its symbolic equivalence to the blood of Christ.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Land of Lands<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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It is easy to assume that the first wine arose from the accidental fermentation of wild vine berries. The importance this drink gained led humans to cultivate the plant to ensure a steady supply of fruit. This occurred around 6000 B.C. in the Transcaucasian region. From there, it spread throughout the Mediterranean basin and surrounding regions.\u00a0<\/p>

After learning about the origins of wine, we will discover the types of soil in which the vine can develop under the necessary conditions to later produce quality wines. The choice of the most suitable variety for each plot is determined by the different soils, climate, topography, rainfall patterns, and so on.<\/p>

You will be able to see the types of soil in which vines are grown around the world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Rioja: A Millenary Tradition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Although the Vivanco Museum of Wine Culture was created with the aim of sharing the Culture of Wine with everyone, given the evident connection of the Vivanco family with La Rioja, a small space in this room was reserved to explain the evolution of our land.<\/p>

Indeed, since ancient times, winemaking in La Rioja has represented much more than an economic activity: it is a symbol of cultural identity.<\/p>

Although wine arrived in Rioja with the Romans, the real turning point occurred in the second half of the 19th century. Some French merchants came to La Rioja in search of wine, due to the shortage in their own country caused by diseases that devastated their vineyards. They brought business acumen, but above all, their winemaking techniques (the most advanced at the time), which survived after the passage of phylloxera through the region.<\/p>

A milestone in the history of Rioja was the creation of the Rioja Wine Regulatory Council in 1926. From its inception to the present day, it has been responsible for ensuring the origin and quality of our wines.<\/p>

In addition to historical photos of our land, you will discover the native grape varieties used in the wines of the denomination: Viura, Malvas\u00eda, Garnacha Blanca, Tempranillo Blanco, Tempranillo, Garnacha, Graciano, Mazuelo, Maturana Tinta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Vine Cultivation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The process of enjoying a good wine begins in the vineyard. The work of the viticulturist is as important as that of the winemaker.<\/p>

In our collection, you can see how the traditional vine cultivation system and the tools used (pruning instruments, plows, hoes, etc.) have remained almost unchanged for millennia. With just a few tools, the essential tasks of the year were carried out: pruning in autumn, soil aeration and fertilization in winter, weeding in summer, and harvesting at the end of the cycle, etc.<\/p>

In the room, you can see tools used throughout history, both manual and mechanical.<\/p>

You can also watch one of our main videos, displayed on three screens and filmed with cinematic techniques, in which an 8-minute journey allows you to appreciate all the work carried out in the vineyards over a full year.<\/p>

With the Industrial Revolution in the 19th century and the arrival of new inventions\u2014iron tools, tractors, sprayers, grafting machines, etc.\u2014the gradual mechanization of the fields became evident, a process that continues today alongside a concern for using cultivation systems that respect environmental conservation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The Threats to the Vine<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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In caring for the vineyard throughout the year, special attention must be paid to the possible diseases that can affect the vines. Among them, phylloxera stands out, which consists of the presence of an aphid that attacks the roots of the plant until it dries out.<\/p>

Today it is no longer a problem, as the solution was found by grafting European varieties onto American Vitis rootstocks, which are immune to phylloxera. Nowadays, virtually all vines in the world are grafted, but in the past it was a plague that devastated a large part of European vineyards and one of the reasons why the French arrived in Rioja.<\/p>

Pierre Marie Alexis Millardet was the one who discovered the remedy for this plague. In our Museum, you can see the commemorative plaque that was presented to him in recognition of this valuable discovery.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The Harvest: The Fruit of the Work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Towards the end of summer or the beginning of autumn, depending on the ripeness of the grapes, it is time to harvest the fruit.<\/p>

The harvest has changed very little until quite recent times. Today, the optimal moment of grape ripeness is much more closely monitored, and efforts are made to transport the harvest more quickly, since delays can cause excessive berry breakage and there is a risk that fermentation may begin during transport, which would reduce the quality of the wines.<\/p>

In this space, you will discover the tools that have been used for years in harvesting work, as well as a collection of historical photographs showing entire families harvesting their own vineyards.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Winemaking<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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A similar evolution can be seen in winemaking. There were hardly any changes from ancient times until the 19th century, and it was once again industrialization and research that revolutionized oenology. New machinery took its place in the winery: crushers, destemmers, cast-iron presses, and many others allowed more kilograms of grapes to be processed under better conditions.<\/p>

Here you can also see the machinery that was used in the past, along with panels showing Egyptian, Roman, Greek, and contemporary presses, illustrating how humans progressively modified and improved these tools.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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From Must to Wine<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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In this space, we can once again enjoy a modern audiovisual presentation where we can understand what happens inside a fermentation vat, from the moment the grapes arrive at the winery until the racking of the fermented must or wine. Some of the footage was filmed inside a vat.<\/p>

They therefore show shots of great interest due to the difficulty of capturing the different stages of the winemaking process. You can even hear the real sound produced during fermentation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The Laboratory\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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From a scientific point of view, figures such as Louis Pasteur were essential in introducing sanitary control in winemaking. They turned the laboratory into a trusted ally for the winemaker, to anticipate the evolution of the wine and address any problems that might arise. You will discover microscopes, ebulliometers, densimeters, alcoholmeters, and other instruments used to determine the alcohol content, density, or acidity of the wine, all integrated into the winery environment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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HALL 2<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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PRESERVING THE ESSENCES<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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