Vivanco is Family

The history of our family has always been linked to wine. Well, not since always. We can say that all this dream of four generations began 100 years ago, when our great-grandfather, Pedro Vivanco González, began to produce the grapes from a small vineyard that had the family in Alberite (La Rioja). Not was easy produce wine in those times for a small winemaker. And less to sell it. Technical resources did not exist and the illusion hiding all that reality was clear. They were difficult, but also crucial times.

Our grandfather Santiago continued with that small business that my great-grandfather had started. Our grandfather was very hardworking, but we have always said that it was our grandmother and his wife, Felisa Paracuellos, which encouraged him to prosper. She started it all somehow. Primarily by spirit and decision making capacity. She was encouraged that our father, Pedro Vivanco Paracuellos, to study. And she was that fed the flame of the Wine Culture that was gradually spreading by the family.

What about our father. A man humble, close, conciliator, that began with 14 years handing out came with a bike by all Logroño. Then he climbed onto the truck and toured throughout La Rioja and its surrounding provinces. Between curbs and travel he loved wine. And decided that if I was not studying not it could devote to his passion. Went to Requena. He studied oenology. He traveled the world. And he began to collect all kinds of objects related to the wine. Out of respect. For pure devotion and enthusiasm. The business grew. We bought some vineyards, we started to bottling, to raise barrels to thrive...

The wine it had given us all. We had the obligation to pay you back somehow. And that obligation became this today is Vivanco and dream that was born in 2004. A place where wine and its culture are at the service of all. We could have dedicated to something else. But it was the wine that conquered us, that excited us, the engine of our lives. Today, us, Santiago and Rafael, we can only thank you and invite you to share our passion.