FAMILY
Vivanco is family, wine and passion. Four generations united by the same vocation: to cultivate, understand and share the Culture of Wine from La Rioja. This story began more than 100 years ago, when Pedro Vivanco González, our great-grandfather, made wine with grapes from a small vineyard in Alberite. Those were hard times, but full of illusion and determination.
With effort and vision, our grandfather Santiago continued along the path. And it was Felisa, our grandmother, who encouraged the family's entrepreneurial spirit, supporting our father, Pedro Vivanco Paracuellos, to study oenology. He knew how to combine humility, knowledge and love for wine, starting a unique collection of objects related to its culture.
In 2004, that commitment materialised in Vivanco: a wine and cultural project with a clear objective: to pay homage to wine and share its legacy with the world. Today, his sons, Santiago and Rafael, continue to build this dream.
Today, Vivanco is more than a winery: it is a living tribute to wine, a space where tradition, innovation and culture come together to inspire and educate. Our family passion becomes an invitation: to discover, feel and share the Culture of Wine in all its dimensions.
WINE AS CULTURE AND EMOTION
"Wine has always been much more than a drink: it is history, art and humanity".
Born in 1973 in Logroño, Santiago Vivanco studied law and became passionate about poetry, philosophy and the cultural legacy of wine. In 1998 he began working on the creation of the Vivanco Museum of Wine Culture, and in 2001 he founded the Vivanco Foundation to preserve and disseminate this age-old heritage.
For Santi, wine is emotion, identity and poetry. His mission is to tell its story, its deep bond with mankind over 8,000 years.
INNOVATION, AUTOCHTHONOUS VARIETIES AND RESPECT FOR THE VINEYARD
Born in 1975, Rafael Vivanco experienced the transformation of his father's dreams into reality as a child. He studied Agricultural Engineering in Pamplona and specialised in Oenology in Bordeaux, where he deepened his vision of Rioja's potential.
In 2001 he returned with a clear purpose: to create authentic, expressive wines, reflecting the character of each terroir and vineyard plots, made with respect, being a pioneer in the cultivation of native Rioja varieties and sustainable techniques. His challenge is to show the world the richness of our land and its different terroirs.
VIVANCO, DETRÁS DEL SUEÑO: Angélica Sáenz
Coinciding with Vivanco’s 20th anniversary, this short film presents the first-person testimony of Angélica Sáenz, wife of Pedro Vivanco and a key figure in the history of the Vivanco Family. An intimate and personal account that highlights the effort, dedication and values that made possible a dream built over decades, from behind the scenes.