"It is difficult to explain on text what the Vivanco Museum of Wine Culture is and what it has to offer, but I will try. In any case, I think it's best to come and see it and feel it. Because they are 4,000 square metres and six rooms, one exterior, devoted to valuing the relationship between man and wine over 8,000 years of history. All with a single goal: to educate, teach, spread and interact with wine as a civilising element. And all of it from experience, sensitivity, respect and innovation. When we were contemplating this project in the late 1990's, everyone told us we were crazy. Today, almost two decades later, this Museum is respected as one of the great icons of the Culture of Wine in the world. And we are proud of this. It was a part of our dream and that's why, when my father asked me to develop the project, I applied all my knowledge and passion to carry it out.


The Museum was inaugurated by King Juan Carlos I in 2004 and tried to sort and make sense of 40 years' worth of collecting by my family. In that sense, all the pieces are original and with a history of their own that brought them here. This is a universal Museum. Another very important point. We have not stopped in a given place, it takes you through the history of the Wine Culture from its first traces until today and its different forms across the world. Another major feature is its educational, interactive nature with a great audiovisual support. I knew that, in addition to sharing our passion, this Museum had to teach; to show why wine has always been with man and we cannot do without it. And we had to share it with the world. For this reason, we adapted a Museum without architectural barriers with a technical floor and information in Braille for the visually impaired. I invite you to briefly visit this special place." - Santi Vivanco

Come and Meet us
Carretera Nacional 232, 26330. Briones - La Rioja. Spain

Winery: +34 941 322 013 / winery@vivancowineculture.com

Foundation: +34 941 322 330 / foundation@vivancowineculture.com

Experiences: +34 941 322 323 / experiences@vivancowineculture.com

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